The Cheesecake Factory
Over the last decade, data indicates a sharp decline in reading amongst adults. But there’s still one place that requires some light reading with every visit. No, not the library...
Let’s celebrate a restaurant with a menu so large, it can help America get back into the habit of reading. Cheesecake Factory is:
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For the Hungry Reader
OOH
We wrote dramatic page-turning monologues in our OOH placements, read in the first person as the passionate diner.
We will even have the entire menu available to listen to on Audible.
What makes a book club good? A thrilling book. And what makes a book club great? Cheesecake.
And we plan to get the word out through Spotify Ads.
Book Club
Audible Menu
Spotify Ads
Back of the Menu
Inspired by the “Praise for the Author” pages on the back of novels, we will release limited edition versions of the menu with a “Praise for the Menu” section on the back, with reviews from satisfied diners.
