The Cheesecake Factory
Over the last decade, data indicates a sharp decline in reading amongst adults. But there’s still one place that requires some light reading with every visit. No, not the library, The Cheesecake Factory.
Let’s celebrate a restaurant with a menu so large, it can help America get back into the habit of reading.
OOH
We wanted to connect reading and food with OOH placements that read in the first person as the passionate diner.
We will even have the menu available to listen to on Audible.
What makes a book club good? A thrilling book. And what makes a book club great? Cheesecake.
And we will get the word out through Spotify Ads.
Book Club
Audible Menu
Spotify Ads
Back of the Menu
Playing on the “Praise for the Author” pages on the back of novels, we will release limited edition versions of the menu with a “Praise for the Menu” on the back, with reviews from satisfied diners.
