The Cheesecake Factory
Over the last decade, data indicates a sharp decline in reading amongst adults. But there’s still one place that requires some light reading with every visit. No, not the library...
Let’s celebrate a restaurant with a menu so big, it can help America get back into the habit of reading. Cheesecake Factory is:
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For the Hungry Reader.
OOH
We'll place OOH close to the Cheesecake Factory locations in downtown areas of various cities and malls, featuring dramatic first-person style monologues written from the viewpoint of our customers, so you can get a taste of the average dining experience at the Cheesecake Factory. Just enough to leave you hungry for more. ​​
Audible Menu
We'll even have the entire menu available to listen to on Audible.
What makes a book club good? A page-turning thriller.
But what makes a book club great? Cheesecake.
And we plan to get the word out through Spotify Ads.
Spotify Ads
Book Club
Back of the Menu
And since every great novel has a section for critics, we'll release limited edition versions of the menu with a “Praise for the Menu” section on the back, with reviews from our satisfied diners.
