The Cheesecake Factory
Over the last decade, data indicate a sharp decline in reading amongst adults. But there’s still one place that requires some light reading with every visit. No, not the library...
Let’s celebrate a restaurant with a menu so big it could help Americans get back into the habit of reading. Cheesecake Factory is:
For the Hungry Reader.
OOH
We'll place our OOH close to TCF locations in shopping centers and downtown areas. We'll feature dramatic first-person style monologues written from the POV of our customers, so pedestrians can get a taste of the mouthwatering Cheesecake Factory experience. We'll leave passersby hungry for more on posters placed close enough that readers can skip ahead to the part where we satisfy their appetite.
Audible Menu
We'll also have the entire menu available to listen to on Audible...talk about a playlist with no skips.
What makes a book club good? A page-turning thriller, duh. But what makes a book club great? Cheesecake.
And we'll continue to spread the word through audiobook-style Spotify Ads.
Spotify Ads
Book Club
Back of the Menu
And like every great novel, we'll include a “Praise for the Menu” section on the back of limited edition in-store menus featuring reviews from our own satisfied critics, paired with in-store signage to promote our book club.
