Dungeons & Dragons
There are 50 million D&D players in the world...and counting. Who plays D&D, and where you might encounter them, can be surprising. You never know who might be a fellow adventurer. Let's make it a lot easier to:
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Find your realm.
AR/Interactive App
When someone loves a sports team, they wear it on their sleeve. Literally. Now you can find others who share your love for an entirely different kind of battle. Find fellow adventurers with AR technology and turn a stranger into a friend. Who knows? You may even encounter your next party.
OOH
Pop-Up
We'll also place Dungeons & Dragons characters in Times Square and various Renaissance Fairs across the country, leading curious pedestrians into pop-up tents where they'll host games as Dungeon Masters.
Celebrity D&D Tournament
CWs: Meg Rai, Sam Simcox, Bonnie Davis
AD: Anthony Gosling