Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team.
Pretzel people tend to be more satisfied with their lives. They find beauty in the…dare we say…mundane. They value the simple joys of life and tend to be more satisfied than others.
They enrich their lives with simple joys like lazy Sundays, hitting all the green lights, and hearing the birds chirp on a spring day. Rold Gold wants to let people know that they can savor the simple satisfaction they get from life. With Rold Gold in your everyday life, you can…
Savor the Satisfaction.
Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team.
Pretzel people tend to be more satisfied with their lives. They find beauty in the…dare we say…mundane. They value the simple joys of life and tend to be more satisfied than others.
They enrich their lives with simple joys like lazy Sundays, hitting all the green lights, and hearing the birds chirp on a spring day. Rold Gold wants to let people know that they can savor the simple satisfaction they get from life. With Rold Gold in your everyday life, you can…
Savor the Satisfaction.
Rold Gold
Highdive Chicago gave us the brief, and we pitched it to the Rold Gold Team.
Statistically, people who enjoy pretzels are more satisfied with their lives. These are the people who find beauty in what most might consider "mundane". They live for the simple joys in life and appreciate the little things, like hitting all the green lights and hearing the birds chirp on a spring day. So grab a bag of Rold Gold pretzels and...
Savor the Satisfaction.
OOH
Bar Coasters
Radio
Social
Sims Activation
We'll partner with The Sims 4. In Sims, reaching a certain number of “simple pleasures” for your Sim (such as turning on the TV, taking a nap, getting the mail, etc.) will score you a bag of Rold Gold. Eating the pretzels will fulfill ALL of your Sim's needs (Hunger, Energy, Bladder, Hygiene, Social, Fun), allowing for 7 Sim days of unrestricted max potential gameplay. This will be available for a limited time and will launch on National Pretzel Day, April 26th. Players will also get their own coupon redeemable IRL when their Sim gets a bag of Rold Gold that can be exchanged for in-store Rold Gold deals.
