Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team.
Pretzel people tend to be more satisfied with their lives. They find beauty in the…dare we say…mundane. They value the simple joys of life and tend to be more satisfied than others.
They enrich their lives with simple joys like lazy Sundays, hitting all the green lights, and hearing the birds chirp on a spring day. Rold Gold wants to let people know that they can savor the simple satisfaction they get from life. With Rold Gold in your everyday life, you can…
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Savor the Satisfaction.
Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team.
Pretzel people tend to be more satisfied with their lives. They find beauty in the…dare we say…mundane. They value the simple joys of life and tend to be more satisfied than others.
They enrich their lives with simple joys like lazy Sundays, hitting all the green lights, and hearing the birds chirp on a spring day. Rold Gold wants to let people know that they can savor the simple satisfaction they get from life. With Rold Gold in your everyday life, you can…
​
Savor the Satisfaction.
Rold Gold
Highdive Chicago gave us the brief, and we pitched it to the Rold Gold Team.
Did you know that statistically, people who enjoy pretzels tend to be more satisfied with their lives? They find beauty in what most might consider the "mundane". They value the simple joys of life and enjoy the little things, like hitting all the green lights and hearing the birds chirp on a spring day.​ With Rold Gold, you can:
Savor the Satisfaction
OOH
Bar Coasters
Social
Radio
Sims Activation
Rold Gold will partner with The Sims 4. In the game, reaching a certain number of “simple pleasures” for their Sim (such as turning on the TV, taking a nap, getting the mail, etc.) will get players a bag of Rold Gold. This bag of Rold Gold can be eaten by their Sim to fulfill all their needs (Hunger, Energy, Bladder, Hygiene, Social, Fun), allowing for 7 Sim days of unrestricted max potential gameplay. This will be available for a limited time and will launch on National Pretzel Day, April 26th. Players will also receive a redeemable coupon when their Sim obtains a bag of Rold Gold, which can be used in real-life for a discounted in-store purchase of Rold Gold.
Vending Machines
Rold Gold will place vending machines in high-traffic areas such as office break rooms and college quads to promote their new Selects product line. Each person who uses the vending machine will get a little surprise with their purchase: they will get not one, but two bags of Rold Gold pretzels. The extra “surprise” bag will be one of the new Selects flavors.