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Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team.

 

Pretzel people tend to be more satisfied with their lives. They find beauty in the…dare we say…mundane. They value the simple joys of life and tend to be more satisfied than others.

 

They enrich their lives with simple joys like lazy Sundays, hitting all the green lights, and hearing the birds chirp on a spring day. Rold Gold wants to let people know that they can savor the simple satisfaction they get from life. With Rold Gold in your everyday life, you can…

Savor the Satisfaction. 

Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team.

 

Pretzel people tend to be more satisfied with their lives. They find beauty in the…dare we say…mundane. They value the simple joys of life and tend to be more satisfied than others.

 

They enrich their lives with simple joys like lazy Sundays, hitting all the green lights, and hearing the birds chirp on a spring day. Rold Gold wants to let people know that they can savor the simple satisfaction they get from life. With Rold Gold in your everyday life, you can…

Savor the Satisfaction. 

Rold Gold

Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team.

Pretzel people tend to be more satisfied with their lives. They find beauty in the…dare we say…mundane. They value the simple joys of life and enrich their lives with things like hitting all the green lights and hearing the birds chirp on a spring day.

Try Rold Gold and Savor the Satisfaction
 

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OOH

Bar Coasters

Social 

Radio 

Pretzel ASMR
00:00 / 00:11
Song Repeat
00:00 / 00:08
We Hate Ads
00:00 / 00:07

Sims Activation

Rold Gold will partner with The Sims 4. Within the game, after reaching a certain number of “simple pleasures” for your Sim (like turning on the TV, taking a nap, getting the mail, etc.), they will be gifted a bag of Rold Gold. This bag of Rold Gold can be eaten by your Sim for all their needs (Hunger, Energy, Bladder, Hygiene, Social, Fun), allowing for 7 Sim days of unrestricted max potential gameplay. This will be for a limited time and launch on National Pretzel Day, April 26th. With the online version, you will receive a redeemable coupon when their Sim obtains a bag of Rold Gold, which can be traded for a discounted in-store purchase of Rold Gold.

Vending Machines

Rold Gold will place vending machines in high-traffic areas such as office break rooms and college quads to promote their new Selects product line. Each person using the vending machine will get a little surprise with their purchase: they will get not one, but two bags of Rold Gold pretzels. The extra “surprise” bag will be a new Selects flavor.

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